Razer Unveils New Products at Bilibili World 2024, Engaging Gamers in a Thrilling Experience

Shanghai, July 12, 2024 – Razer, the global leader in lifestyle products for gamers, makes its appearance at the highly anticipated Bilibili World 2024, a pop culture extravaganza beloved by young gamers. BW is not only a carnival for otaku culture but also a perfect stage for Razer to interact closely with fans and showcase its innovative technologies. Razer delivers an array of surprises to gaming enthusiasts, enabling them to experience cutting-edge gaming gear up close and immerse themselves in the boundless charm of gaming.

Chen Xiaoping, Razer’s Global Vice President and Head of the Asia Pacific Region, Qiu Min, General Manager of Tmall International Consumer Electronics Industry, and Jiang Xuheng, Vice President of Ali Fish, gathered together to jointly announce the debut of multiple co-branded products at Bilibili World. This showcased Razer’s cross-industry innovation in gaming and entertainment, capturing the attention of many gaming enthusiasts.

Cross-Industry Innovation, Igniting Gaming Enthusiasm

Razer has always been dedicated to providing high-performance gaming equipment, aiming to enrich gamers’ experiences. At Bilibili World 2024, Razer once again collaborates with Sanrio and Pokémon, introducing new KeroKero Keroppi and Gengar series products.

The newly launched KeroKero Keroppi co-branded series includes a limited edition Razer|KeroKero Keroppi mouse + mouse pad set, Razer|KeroKero Keroppi keyboard, Razer|KeroKero Keroppi soundbar, and Razer|KeroKero Keroppi headphones. Inspired by the popular Sanrio character KeroKero Keroppi, this peripheral set adopts the classic black and lilac color scheme of Keroppi. The design incorporates various expressions and postures of Keroppi, complemented by iconic skull motifs and related elements, vividly recreating Keroppi’s mischievous and cute image. The limited edition keyboard, soundbar, and headphones all support Razer Chroma RGB lighting effects, allowing players to easily customize their lighting for an immersive audio-visual experience.

Following the popular Pikachu series release, Razer unveils the new Pokémon co-branded Gengar series products, including the Razer|Pokémon Gengar wireless mouse and Razer|Pokémon Gengar mouse pad. These products are themed around the Pokémon Gengar, skillfully integrating elements of the ghost-type Pokémon Gastly and Haunter, seamlessly blending lively Pokémon imagery into the product design. The Gengar wireless mouse is based on the well-received Viper V3 Pro, featuring ultra-lightweight design and advanced technology for precise control. The mouse pad also utilizes Gengar and other ghost-type Pokémon design elements, with clear and finely detailed prints.

Player Fiesta: Immersive Gaming Experience Zones

At Bilibili World 2024, Razer meticulously crafted several immersive interactive experience zones, allowing players to feel the cutting-edge gaming devices firsthand. Multiple theme-based experience stations were set up on-site, where players could engage in various tasks to collect attribute points, much like in a game. This interactive approach not only allowed players to experience the superior performance of Razer’s latest products but also unlocked exclusive surprises and limited-edition gifts through gamification.

Razer’s booth attracted enthusiastic attention from numerous players, with a lively and vibrant atmosphere. Players were eager to try out various new products, with a crowd of passionate fans surrounding the booth at all times. Many famous UP masters also appeared in person to support, interacting closely with fans and pushing the atmosphere to a climax.

Razer makes a powerful entry into Bilibili World 2024, delivering a wave of scorching new products and experiences to gamers! From top-tier gaming peripherals to trendy lifestyle items, Razer is committed to building the most advanced and coolest gaming ecosystem for players. Upholding the core philosophy of “For Gamers. By Gamers.”, Razer will continue to bring more surprises to Chinese gamers.