News_Basia Archer to Become WTA CEO in July

The Women’s Tennis Association (WTA) has appointed Basia Archer as its new Chief Executive Officer, further strengthening its leadership team. Archer joins the WTA from the NBA, where she served as Chief Operating Officer of the NBA G League. She will assume her role as WTA CEO on July 29, 2024.

Archer brings over 20 years of experience in global sports and media, having held senior positions at NBC Sports Group, HBO, and the BBC. Most recently, she served as COO of the NBA G League, overseeing business and operational aspects, expanding fan engagement, and driving commercial growth.

With a strong background in business strategy, Archer has worked across various organizations focusing on professional sports and media ecosystems, driving development and transformative success. At NBCUniversal/NBC Sports Group, she led sports rights strategy and launched and managed NBC’s first direct-to-consumer live streaming service, which preceded Peacock TV. Archer holds an MBA in Management and Finance from Columbia Business School and a Bachelor’s degree in Public Policy and Economics from the University of Chicago.

As previously announced, this appointment of a new CEO allows current WTA Chairman and CEO Steve Simon to focus on his role as Chairman, managing and strategizing for the organization. As CEO, Archer will oversee the day-to-day strategic and operational aspects of the Hologic WTA Tour, maintaining relationships with players and tournaments. Alongside Simon and WTA Tours, Inc. CEO Stolte, Archer will contribute to the future success of tennis.

Commented WTA Chairman Simon, “I am thrilled to welcome Basia to the WTA. Her wealth of management experience will enhance our organization’s operational excellence, making her a fantastic addition to our leadership team. Together, we will work towards further advancing women’s tennis for the benefit of our players, fans, partners, and tournaments.”

Said Archer, “The WTA is an organization I have long admired, pioneering the way for women’s professional sports worldwide. I am excited to join the WTA team and contribute to achieving our tour’s growth objectives, writing the next chapter in the WTA’s storied history.”

(Text and Images Courtesy of the WTA)