The First Anniversary Celebration Kicks Off! Song Yi Officially Joins Yi World’s “Good Fields in This City”!

Amidst the clamor of the world, a few acres of fertile land, through the four seasons’ rotation,

This is the poetry and distance we yearn for.

Yi World’s “Good Fields in This City” Spokesperson Edition

Is now launching heavily, inviting you to share the joy of the countryside with Song Yi, the Empress of Ceremonial Affairs.

Enjoy the dreamlike world, resting on the good fields.

From “The Disguiser,” “The Idle Son-in-Law,” “Long Wind Crossing,” to “Joyous Times,” she is an outstanding figure among the new generation of actresses; seeking breakthroughs, breaking barriers, she has grown with determination. She is Song Yi, who, with her versatile looks and solid, lively acting skills, has created memorable roles in a series of popular dramas, winning the love and recognition of many viewers.

Song Yi’s portrayal of acting prowess and her fresh, natural image aligns with the healing-themed pastoral style that Yi World’s “Good Fields in This City” constructs; her courage to chase dreams in life and career resonates with the positive attitude that Yi World’s “Good Fields in This City” wishes to convey.

Based on this, Yi World’s “Good Fields in This City” invited Song Yi as its spokesperson, seeking resonance across circles while collaborating with Song Yi to create a poetic pastoral dream set against the backdrop of a prosperous Tang Dynasty for a wide audience of players.

Good fields and beautiful scenery, a thriving utopia.

Over the past year, Yi World’s “Good Fields in This City” has gained player affection with its fresh, healing Chinese style art, county governance gameplay based on Tang Dynasty history, and innovative integrated gameplay. The game received an App Store recommendation on its launch day, frequently topped the best-seller charts, and won multiple awards such as the Golden Rice Award and Huawei’s Starlight Shining Annual Outstanding Game Award.

Against the backdrop of a prosperous Tang Dynasty, Yi World’s “Good Fields in This City” cleverly combines the bustling scenes of ancient cities with the healing pastoral landscapes of the countryside. Collaborating with the Xi’an Museum, Shaanxi History Museum, and the Chinese-style IP “Hua Jianghu Zhi Buliangren,” it also invited Zhang Tianai and Ruby Lin as endorsers, offering players a gaming experience rich in cultural heritage and visual enjoyment.

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In the TVC created in collaboration with Song Yi, Yi World’s “Good Fields in This City” deeply understands the market, starting from user experience and players’ emotional needs, presenting the healing pastoral scenery in the game from Song Yi’s perspective, allowing more people to understand the emotions and culture behind the game through the TVC, infusing new vitality into the game.

https://v.qq.com/x/page/f3556f1hmb3.html

Small steps accumulate into thousands of miles; small streams gather into rivers and seas. Looking back, Yi World’s “Good Fields in This City” has grown continuously through cross-border collaborations and co-creation. In the future, Yi World will continue to explore more possibilities in the simulation management category, using diverse innovations to explore new directions for the industry.