June 26, Shanghai, China — BLEND, a global localization provider specializing in game translation and voiceover, has announced its participation in the 2024 ChinaJoy event in Shanghai on July 26. As the digital entertainment industry expands globally and localizations become crucial for tapping into emerging markets, BLEND will seize the opportunity at this premier gaming event to exhibit its tailored localization services for the Chinese gaming market, connecting with game developers and publishers.
The Chinese gaming industry is thriving, with an expected market size exceeding $46 billion by 2024. Amidst the focus on enhancing user experience, demand for high-quality, culturally relevant localization has reached new heights. At the ChinaJoy BTOB Business Negotiation Hall, located in W4/W5 halls of the Shanghai New International Expo Centre from July 26 to 28, BLEND will share its professional localization services and expertise with game developers and publishers seeking to enter or expand in the Chinese market, as well as Chinese companies looking to publish overseas.
Recognized in Slator’s 2024 Language Service Provider Index and listed as an outstanding localization platform in Nimdzi’s 2024 Top 100, BLEND serves clients such as Red Games, Moon Active, and Illuvium, along with major Chinese game developers. Offering a one-stop solution for localization needs, BLEND integrates translation, dubbing from in-house studios, and language quality assurance for over 120 languages. By implementing an integrated content localization strategy, BLEND ensures games not only linguistically accurate but also culturally resonant, thereby enhancing player engagement and satisfaction, establishing itself as a trusted partner for global gaming companies.
Ann Chen, BLEND’s Development Manager for the Asia-Pacific region, commented, “Participating in 2024 ChinaJoy is a fantastic opportunity for us to engage with the dynamic Chinese gaming community and demonstrate how BLEND helps game developers overcome language barriers and attract new audiences. Our comprehensive localization services are designed to ensure games appeal to players in China and around the world, delivering immersive experiences.”
Game company representatives visiting ChinaJoy this year can meet BLEND’s team at booth B798 to learn more about their innovative localization services and strategies for driving global expansion. BLEND will also discuss and share insights from its 2024 Game Localization Guide, offering valuable analysis for the industry’s entry into new markets.
About BLEND
As an end-to-end multi-market enabler, BLEND empowers global brands to establish local presence across diverse markets. By leveraging AI-driven technology and a global community of language experts and voice talents, BLEND provides scalable, continuous localization services. In addition to its enterprise-grade managed localization platform, BLEND offers self-service on-demand translation through BLEND Express and world-class voice services via BLEND Voice.
Media Contact:
Sidi Ye
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Influence PR
Email: sidi.ye@inmatt.com
BLEND to Showcase Customized Localization Services for the Chinese Gaming Market at 2024 ChinaJoy BTOB. Author：Sports UEFA.Please indicate the source when reproduced：https://www.sportsuefa.com/esports-express/blend-to-showcase-customized-localization-services-for-the-chinese-gaming-market-at-2024-chinajoy-btob.html
