Devil Subduing: Azure Cloud Rite Teams Up with Popular Chinese Animation “Heaven’s Cover”

The fantasy game “Devil Subduing: Azure Cloud Rite” has now launched a dream collaboration with the popular Chinese animated series “Heaven’s Cover,” incorporating characters and customized magical artifacts from the “Heaven’s Cover” IP into the game, along with tailored gameplay, allowing fans to immerse themselves in the classic storyline and cultivation journey of the main character from “Heaven’s Cover,” while also offering new experiences for players of “Devil Subduing: Azure Cloud Rite.”

Linking up with a Decade-Long Popular IP, Enhancing Players’ “Cultivation” Experience

“Heaven’s Cover” is a Chinese animated adaptation of a renowned fantasy novel by author Chen Dong, which is considered a pinnacle in the genre. The original novel, with its vast worldviews, unique literary style, and profound philosophical insights, has amassed a large fanbase over the past decade, serving as a classic introduction to cultivation fiction for many readers. The animated series, with its gripping plot and vivid character portrayals, particularly focuses on the cultivation journey of the protagonist, Ye Fan, building an epic fantasy world. Upon its release, “Heaven’s Cover” received high praise from the original novel’s fans and attracted more enthusiasts of the fantasy genre.

“Devil Subduing: Azure Cloud Rite” is a classic RPG game set in a fantasy world, known for its distinctive gameplay and stunning visuals. Players assume the role of cultivators navigating through the cultivation realm, engaging in leveling up, taming divine beasts, exploring new maps, and collecting different equipment, constantly improving their strength, much like Ye Fan in “Heaven’s Cover,” as they strive towards the pinnacle of the cultivation world.

In this collaboration between the “cultivation”-themed classic game “Devil Subduing: Azure Cloud Rite” and the popular Chinese animation “Heaven’s Cover,” it marks a “match made in heaven” between two powerhouses. Together, they have created new characters, magical artifacts, and gameplay, reenacting the compelling cultivation stories from “Heaven’s Cover” within the game, making the players’ and fans’ “cultivation” journey more thrilling and intense.

Deep Integration of IPs, Unveiling “Heaven’s Cover”-Themed Gameplay

During this collaboration with “Heaven’s Cover,” “Devil Subduing: Azure Cloud Rite” delves into the passion and sincerity of the animated series’ cultivation journey, integrating popular characters and magical artifacts into the game. The crossover will be rolled out in three phases across July to September, providing players with distinct “Heaven’s Cover” IP content each month this summer.

Following Ye Fan’s journey from a mortal to an emperor in “Heaven’s Cover,” his legendary story has captured the hearts of countless viewers. In “Devil Subduing: Azure Cloud Rite,” players can embody Modern Ye Fan, Spirit Ruin Ye Fan, and Empress Vicious, collect treasures like the Mother Qi Cauldron, Heaven Devouring Jar, and Beginningless Bell, and personally experience Ye Fan’s cultivation path. The collaboration also includes a custom IP-themed match-3 tower defense mode called Northern Dipper Expedition, offering an immersive “Heaven’s Cover” cultivation atmosphere. This deep integration of the IP ignites the passion of both “Heaven’s Cover” fans and “Devil Subduing: Azure Cloud Rite” players.

In today’s era of rampant brand collaborations, limited-edition skins and co-branded gift boxes are common marketing tactics for games to attract traffic and sales. However, the partnership between “Devil Subduing: Azure Cloud Rite” and “Heaven’s Cover” goes beyond mere branding or superficial additions. It extends the game’s mechanics and content based on the IP’s characteristics.

All “Heaven’s Cover”-related characters and artifacts introduced in “Devil Subduing: Azure Cloud Rite” are available to players for free, without additional costs. Within the game, players can embody these IP characters without barriers, wielding the same imperial weapons in battles and acquiring equipment, accompanied by the iconic characters from “Heaven’s Cover” throughout their leveling up process.

By merging cultivation elements, “Devil Subduing: Azure Cloud Rite” not only provides immersive experiences for animated series fans based on RPG gameplay but also faithfully recreates iconic characters and scenes, expanding the “Heaven’s Cover” universe through character growth and in-game narrative retellings. This crossover returns the essence of IP collaboration to content expansion and enhancing user gaming experience, injecting fresh vitality into both the IP and the game, enabling players to embark on a genuine “Heaven’s Cover” adventure within the authentic fantasy world.

This collaboration between “Devil Subduing: Azure Cloud Rite” and the “Heaven’s Cover” IP is a testament to veteran fantasy game developer Le Xiang Yuan You’s continued exploration of the fantasy genre after years of dedication. It represents a new attempt within the fantasy game category. This crossover not only brings innovative and enjoyable content to players of “Devil Subduing: Azure Cloud Rite” but also promotes the traditional Chinese culture embedded in “Heaven’s Cover,” breathing new life and possibilities into the world of fantasy.

The “Devil Subduing: Azure Cloud Rite” x “Heaven’s Cover” collaboration version is now live in the game, accessible