On June 27th, the 2024 Tencent Game Life Partner Conference was held in Qianhai, Shenzhen. Themed “Digital Connection · Co-Creating the Future,” the conference delved into exploring synergies between games and the physical industries across product, scene, and business opportunities dimensions. It unveiled marketing growth plans and tournament service upgrades covering retail, catering, transportation, 3C products, internet cafes, and hotels, with the aim of jointly building a sustainable digital commercial ecosystem and model across industries that integrates gaming and e-sports.
2024 Tencent Game Life Partner Conference
Tencent Games Vice President Gao Li mentioned in her opening remarks that as one of the primary forms of entertainment and social interaction for global youth, games, leveraging their technological features, connectivity, and scenario advantages, are constantly breaking existing boundaries and intertwining with more sectors, reshaping social, entertainment, and consumption experiences. They have become a powerful “booster” driving the development of the real economy.
Tencent Games Vice President Gao Li’s Speech Onsite
Driving Industry Upgrades: Games Release New Momentum for Digital Economy
In the context of the digital economy, where opportunities and challenges coexist, various physical industries are seeking new directions for industry upgrading through the integration of the digital and physical worlds. As an integral part of the digital economy, the game industry is gradually becoming a driving force for high-quality economic development, continuously promoting AI advancement, hardware innovation, and accelerating the development process of the real economy.
Star Esports Power Group Chairman and CEO, and President of Macau Esports Association Ho Yau Kun believes that games, as a super digital scene, and e-sports, being the most vibrant part of this scene, form a “rainforest” full of imagination, and to make the e-sports industry flourish, releasing more diverse social values, is crucial.
Ho Yau Kun’s Onsite Sharing
As a key product platform under Tencent Games’ “Super Digital Scene” strategy, Tencent Game Life, through its two major business platforms – “Tencent Games Official Merchant Cooperation Platform” and “Tencent Games Official Tournament Service Platform,” has implemented a “Full-scenario Marketing Solution” covering offline spaces, online private domains, and tournament marketing, achieving traffic growth and empowerment for the real economy and game digital content.
This year, Tencent Game Life further upgraded its platform, deepening the integration of offline and online aspects, and jointly building a sustainable digital commercial ecosystem and business model that merges the real economy with gaming and e-sports.
Digital Connections, Co-Creating the Future: Tencent Game Life Platform Achieves Three Upgrades
In the past five years, the Tencent Game Life platform has partnered with over 4,100 brands and 550,000+ merchant stores, covering industries such as catering, retail, transportation, tourism, and more. To date, it has cumulatively reached over 300 million users for partner merchants. Since 2023, Tencent Game Life has directly driven over 1 billion yuan in revenue for partner merchants and helped save over 300 million yuan in marketing costs.
Tencent Game Life’s Product Director Ouyang Ming shared that game influence is helping various industries achieve growth, and by leveraging game virtual world achievements in real life, merchants can increase customer appeal through marketing and e-sports event cooperation. In the future, Tencent Game Life will create more value for partners through its business products, services, and ecosystem.
“Digital Connections, Co-Creating the Future”: Games Pave the Way for a New Era of Commercialization. Author：Sports UEFA.Please indicate the source when reproduced：https://www.sportsuefa.com/esports-express/digital-connections-co-creating-the-future-games-pave-the-way-for-a-new-era-of-commercialization.html
