Barcelona Yet to Release New Season’s Jersey; They Might Miss Out on Gavi’s Post-Euro Boom

The curtain is about to rise on the 24/25 La Liga season in roughly a month, and as of now, the Catalan giants Barcelona have still not officially released their new season’s jersey. This could potentially cause them to miss out on the commercial opportunities brought by the post-Euro “Gavi craze.”

Through his outstanding performance at this year’s Euros, the 17-year-old Gavi has become the most eye-catching newcomer in world football. As the official jersey sponsor of the Spanish national team, Adidas seized the opportunity to sell Gavi jerseys like hotcakes, reaping substantial profits.

However, under such a golden business opportunity, Barcelona and their jersey sponsor Nike are unable to capitalize on Gavi’s traffic by selling the new season’s jerseys.

According to plans, Barcelona’s 24/25 season jerseys were supposed to be officially released back in June. However, due to Nike using the wrong Spotify logo on the jerseys they printed for Barcelona, this batch had to be remade, repeatedly pushing back the release date of the new jerseys until today, with no announcement yet made.

In the previous season, Barcelona also had significant conflicts with Nike over jersey sales issues, with President Laporta even claiming that he wished to terminate the contract with Nike ahead of time, switching to another sponsor or producing the jerseys themselves. And despite the temporary calming of tensions between the two parties, Nike’s printing problems have once again landed Barcelona in its current predicament.

Reports suggest that Barcelona’s new season jerseys could be ready and announced as soon as this week. However, regardless, many people have already chosen to purchase Gavi’s Spanish national team jersey. The opportunity for Barcelona to sell jerseys riding on the “Gavi craze” is slipping away bit by bit with time.