According to Gazzetta dello Sport, Aston Villa midfielder Douglas Luiz and his girlfriend Alisha Lehmann are both expected to sign for Juventus.
Lehmann, also a footballer from Switzerland and currently playing for Villa, has a fan base in her home country that surpasses even Roger Federer’s, making her a perfect fit for Juventus’ social media strategy. She boasts 11 million followers on TikTok and over 16.5 million on Instagram, making her the most followed Swiss personality on social media – a Cristiano Ronaldo-like signing for Juventus. Following the sale of Giulia Grosso, the club is in need of a female footballer with significant media influence. Lehmann’s personal brand has already been a driving force behind Juventus’ project, which they started a few months ago with TikTok as a partner, focusing on the growth of women’s football.
The negotiations between Juventus and Aston Villa for Luiz’s transfer have entered the stage of finalizing details; it’s now merely a matter of time, though it will certainly not exceed June 30th.
Power Couple Alert! Douglas Luiz and Girlfriend Alisha Lehmann Set to Join Juventus Together. Author:Sports UEFA.Please indicate the source when reproduced:https://www.sportsuefa.com/football-world/8280.html