Chinese Super League Home Field Turns into “Flower-Fruit Mountain”: Changchun Yatai Gets Creative

On July 4th, according to the official report from Changchun Yatai Football Club, on June 26th and 30th, the team hosted Shandong Taishan and Qingdao Haibao, securing one victory and one draw. Observant fans noticed that during these two home matches, the “Monkey King” version of Changchun Yatai’s ball kids became a sensation, attracting the attention of Xinhua News Agency and China National Radio (CNR). The two state media outlets respectively titled their reports as “Chinese Super League Home Fields Turn into ‘Flower-Fruit Mountain’! Changchun Yatai Starts Getting Creative,” “Changchun’s ‘Nanling’ Instantly Transforms into Flower-Fruit Mountain,” and “Watch Little ‘Monkey Kings’ Ignite the Passionate Atmosphere in the CSL.”

“Next to Nanling is the Changchun Zoo, which has been popular in Northeast China since last year with its ‘Night Safari of Journey to the West’ theme. This initiative not only merges traditional culture with football but also promotes the integration of Changchun’s cultural tourism industry and the Chinese Super League,” CNR reported.

“Changchun Yatai uses football to showcase the city’s football culture and memories, combining the widely known ‘Journey to the West’ with the league – an innovative exploration of using football to shape urban culture,” Xinhua noted.

At present, Changchun is promoting a “Journey to the West”-themed cultural tourism project, which, through the collision of literary classics with modern tourism, has turned the city’s zoo into a unique cultural landmark and a popular “check-in” spot.