According to People’s Daily, Chinese logos dominated the visuals during the live broadcasts of the Euro Cup, sparking discussions among netizens. Many users commented that this edition of the Euro Cup gave them a feeling similar to watching the Chinese Super League.
Among the 13 official global partners of the 2024 Euro Cup, Chinese enterprises accounted for over one-third of the total sponsors, forming a significant part of the tournament’s “starting lineup.” Notably, one platform not only supported the Euro Cup events but also offered subsidies for a full suite of food, clothing, and utility items for fans watching the matches, introducing several Euro Cup-themed family packages.
This record level of participation demonstrates the robust financial strength of Chinese companies and marks a maturation of their business strategies and international outlook in the global market.
What do you think? Chinese brand sponsors make their presence felt at the UEFA Euro Cup, showcasing China’s strength. Author：Sports UEFA.Please indicate the source when reproduced：https://www.sportsuefa.com/football-world/what-do-you-think-chinese-brand-sponsors-make-their-presence-felt-at-the-uefa-euro-cup-showcasing-chinas-strength.html
